I lead visual direction and build identities through art direction, photography and design for fashion, culture and contemporary brands.
I’m Suresh Serafini, an Italian art director and photographer. My work grew from making images to directing complete visual systems for fashion, culture and contemporary brands.
I began at Vrij Studio as a junior photographer and graphic designer, learning to connect image-making, layout and visual communication.
Work for Ernesto Dolani strengthened my relationship with fashion, moving the focus beyond the single photograph toward image direction and a coherent brand language.
At AWD Agency I worked as a photographer and art director, developing campaigns through research, casting, shooting and post-production.
From 2020 I built an independent practice focused on art direction, fashion photography, brand identities and editorial content.
Since 2023 I have co-founded and directed Mammamia Studio, leading creative direction, photography, identity and digital projects.
Collaborations across technology, refurbished electronics and digital products expanded my practice into interfaces, motion, automation and AI-assisted visual systems.
I work directly with brands and creative teams, from the first strategic idea to a complete campaign and final visual language — in Italy and internationally.
Selected
collaborations.
An ongoing collaboration translating a fashion identity into campaigns, product imagery and a coherent visual language. From research and casting to production and final image.
Visual communication for a technology business working with refurbished devices and B2B retail.
A continuous content and direction system for a multibrand fashion retailer, built to connect physical retail, social storytelling and product culture.
Positioning and digital direction for an Italian private-label footwear partner, balancing manufacturing knowledge with an international language.
Art direction
Fashion photography
Still life & product
Campaign concepts
Casting & production
Brand identity
Editorial & web design
Creative consulting
2023—today / Porto Sant’ElpidioMammamia Studio
Co-founder & Art Director
2020—2022 / IndependentFreelance practice
Photographer & Art Director
2017—2020 / AWD AgencyPhotographer & Art Director
2015—2016 / Vrij StudioJunior photographer & designer
Adobe Creative Suite
Figma · Capture One
AI-assisted research
Generative ideation
Image generation
Prompt art direction
Creative automation
AI-assisted motion
Collaborative production
Available for photography, art direction, visual identities, editorial projects and selected digital commissions — in Italy and internationally.
hello@sureshserafini.com ↗